ACI Africa Route Development Initiative
Driving Sustainable Air Connectivity
Airport-led, data-driven route development for African airports.
ROUTEInsight supports airports in identifying, analysing and delivering sustainable air service growth through evidence-based airline engagement.
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What is ROUTEInsight?
ROUTEInsight is ACI Africa’s continental route development and air connectivity initiative, designed to help African airports move from ambition to execution while strengthening internal capability over the long term.
Airport-Led
Led and owned by Airports Council International Africa, with airports at the centre of the connectivity agenda.
Data-Driven
Uses evidence, market intelligence and airline-grade analysis to support route development decisions.
Connectivity-Focused
Supports sustainable air service growth aligned with national, regional and continental objectives.

Why ROUTEInsight Matters
African airports operate in complex and evolving markets shaped by demand volatility, airline economics, regulatory frameworks and strong interdependencies with governments, tourism authorities and other stakeholders.
- Transition from opportunity-driven discussions to data-backed airline engagement
- Align route development with national, regional and continental connectivity objectives
- Strengthen institutional readiness and internal capability
- Engage airlines using their own commercial and network-planning logic
What ROUTEInsight Delivers
ROUTEInsight provides a structured, evidence-based framework covering diagnostics, market analysis, feasibility and airline engagement support.
Strategic Diagnostics
Assessment of route development strategy, governance, organisational setup, skills, processes, data use and stakeholder coordination.
Market Analysis
Origin-and-destination demand, traffic flows, competitive benchmarking, connectivity forecasting and scenario-based route viability analysis.
Airline Engagement
Route feasibility assessments, airline-specific business cases, marketing narratives and scenario testing for priority opportunities.
Market-Driven Route Opportunity Analysis
ROUTEInsight helps airports develop credible, evidence-based airline discussions grounded in robust market intelligence.
- Origin-and-destination demand and traffic flow analysis
- Competitive and network benchmarking
- Traffic and connectivity forecasting
- Scenario-based assessments of route viability
- Route prioritisation based on market evidence

Strategic Route Development Diagnostics
ROUTEInsight begins with a structured diagnostic of the airport’s route development readiness and operating environment.
Internal Readiness
Reviews strategy, governance, organisational setup, skills, processes and data use.
Stakeholder Ecosystem
Assesses coordination with tourism, government, airlines and other connectivity partners.
Long-Term Opportunities
Identifies medium- to long-term air service development opportunities over a 5–10 year horizon.
How Airports Engage with ROUTEInsight
ROUTEInsight is scalable and modular, allowing airports to engage according to their maturity, needs and route development priorities.
Readiness & Awareness
Diagnostics and introductory training to establish the airport’s route development baseline.
Capability Building
Structured training and institutional strengthening for airport teams and stakeholders.
Opportunity Identification
Market scans, route prioritisation and evidence-based opportunity mapping.
Route Activation
Feasibility studies, business cases and airline engagement support for priority routes.
Targeted Feasibility & Airline Engagement
For priority opportunities, ROUTEInsight supports airports in preparing clear, commercially grounded value propositions for airlines.
- Route feasibility assessments aligned with specific airline profiles
- Business cases reflecting airline cost and revenue structures
- Data-driven marketing narratives for airline engagement
- Scenario testing including frequency, aircraft type and incentive impacts


The ACI Africa Advantage
- Airport-led approach focused on airport priorities
- Evidence-based analysis grounded in robust data and airline economics
- Capability-focused model that builds lasting institutional strength
- Africa-specific approach reflecting regulatory and market realities
- Strategic alignment with SAATM, Agenda 2063 and sustainable connectivity goals
Supporting African Airports, Practically
ROUTEInsight helps airports move beyond isolated route studies by combining diagnostics, data, capability building and targeted airline engagement into one structured route development framework.
Clear Priorities
Helps airports identify realistic and strategically relevant connectivity opportunities.
Credible Business Cases
Transforms market opportunities into commercially grounded airline engagement materials.
Lasting Capability
Strengthens the airport’s internal route development function and stakeholder coordination.